I was buying a bag of freshly baked bagels from a store the other day when I decided to flip over the package and read the ingredients. I had recently read some of Michael Pollan’s books on “real food” verses “processed food” and was pretty confident that these freshly baked bagels were fine. That is until I noticed that the bagels in the bag in my hand seemed unusually soft and pliable today. Maybe I just happened to pick them up right after they were baked? Upon reading the ingredients, I found several I didn’t recognize. Ahh, it’s fine, I told myself. These are probably just fancy names for baking soda or something … right?
Open your wallet and take out three dollars. Now, go to a public trashcan (where you won’t be tempted to dig it out). Look into the trashcan; inhale the sweet scent of rotting food, receipts, and stale beer. Stare at the trash – doesn’t it look so pretty? Now hold your fist with the three dollars in it over the trashcan, and let go. Can you do it? I bet you can’t (or if you can, you don’t want to).
Interestingly, many of us do just this without realizing it.